StrivePD is a free, easy-to-use care companion tool that empowers people with Parkinson's and their caregivers to take control of their Parkinson's journey.

Working with the Definery team, I created the brand identity and visual UI guidelines for their mobile application.

The co-founder, Aura Oslapas, emphasized her wish to see illustrations of people living their everyday lives, striving in the spirit of health. Taking inspiration from simple paper cut-out designs, I drew a happy gang of people living a normal day while in a city park. Rich, harmonious blues and greens set the tone for a mature, trustworthy brand.

The opportunity to help develop an app to assist people with Parkinson’s Disease live a life with empowerment and dignity has been the highlight project of my design career.